The biggest problem any business faces, is when it considers itself to be a business. It stops thinking of its clients as individuals with different wants, needs, expectations and aspirations and lumps them all under the label of “customer”.
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If you spend a lot of time on the internet then you’re probably aware that blogging has become a huge phenomenon over the last 5 years or so. It seems that almost every man and his dog is writing a blog at the moment, although often blogs are of personal nature and rarely interest anyone beyond the writer’s friends and family. Read more →